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1. Prepare Your Materials (Set The Trap)
The Elevator Pitch. This
is a verbal presentation conveying the
basic concepts of your business venture
that is brief enough to be "pitched" to
an angel while sharing an elevator ride
with them. Also prepare a written version
in case they want it emailed or faxed to
them. Your pitch should be compelling and
motivate them into wanting to take the
next step (i.e., schedule an actual
meeting or learn more).
The Executive Summary.
This is a document providing a complete
overview of your business venture in only
several pages, a sort of mini business
plan that includes information on your
company, its mission and location,
success to-date, the proposed venture,
its marketplace, the competition,
management team, capital requirements,
your financial plan for raising money,
and risks and opportunities you are
offering to investors (i.e., why they
should invest).
The Budget. By
completing this step, you will be able to
show
| Seraphim are
the highest order, or choir, of
angels. They have six wings: two
covering their feet, two covering
their face, and a pair for
flying. |
exactly how much money you need to
get going, and what you anticipate this
money going to. For angels, this figure
should be between a few thousand to a few
hundred thousand dollars, as this is the
range in which angels fund.
The Business Plan.
This is something you'll need for angels
who prove seriously interested, which is
of course what you want. A business plan
includes a full description of your
business venture, its personnel,
projected profit and loss, etc. and
generally runs about 20-30 pages. Even if
you decide not to go the angel route with
your funding, you'll still need a
business plan for virtually any
enterprise you hope to embark on.
Prepare A Proposed Financial Package.
Look into and prepare information on the
different financial packages you can
offer your angel, including debt
financing (i.e., a loan with a low rate
of return) or equity financing (with
different rates of return). Most angels
prefer equity (i.e., getting a piece of
your company in return for investing)
with some guaranteed exit provisions
detailing how and when they may recoup
their investment with interest (i.e.,
exit your company with their money and
some profit). (For more information on
these terms and similar ones, see How-To
Understand Business Financing.)
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